HOTEL MONTERA MADRID

Perched between the mythic urban density of Gran Vía and the lively calle Montera, the Hotel Montera stages an architectural dialogue between history and spectacle, sobriety and exuberance. Designed by Lázaro Rosa-Violán with contributions from artist Miguel Caravaca, the hotel occupies a 1924 neoclassical building whose listed façades and structural traces anchor the project in Madrid’s architectural heritage. The refurbishment adheres to a dual ambition: to preserve the building’s historical envelope while completely reimagining its internal experience. Informed by an eclectic design ethos, the hotel embraces the theatricality of Madrid’s street life—colourful, layered, and unafraid of contradiction—while retreating, in the private rooms, to a distilled Castilian language of materials and form. The collision of these two registers—the festive and the refined—situates the project within a broader cultural narrative of the Spanish capital: one that celebrates the coexistence of tradition and cosmopolitanism, rooted identity and global hospitality.