How to enhance the customer experience through creative interior design: the case of Only You Hotels.
‘We started out believing that having a very specific interior design concept with a lot of personality was fundamental to the brand.’ Juan Torregrosa, Corporate Brand Senior Director of Operations for the Only You Hotels chain, makes clear with these words the importance that the decoration of their establishments has in the experience they want to provide to their customers. And this importance is such that, as Torregrosa himself explains, meticulous interior design and a keen interest in common areas are two of the drivers behind Only You Hotels’ hospitality offering—and he emphasises that word. (…)
17 November 2023